Over a quarter of a million small businesses use PayPal to accept online payments in Canada. That was a story worth telling — especially to the thousands of small business owners who weren’t using PayPal yet.
First we identified intriguing, diverse businesses who had incorporated PayPal into their payment solutions. Everyone we talked to had a unique story to tell. We picked the best ones and filmed them at work, showcasing how their passion had become their profession — and how PayPal integrated into their business.
There was real power in showing other Canadian entrepreneurs how easy and effective PayPal could be. The program was such a hit that we filmed new, original content for five years in a row.