If communication is the shortest distance between two people, then we should strive to make that brief trip as memorable as possible. Crafting that journey --that connection-- is what makes my job so challenging and enjoyable.

In my journey from writer to creative director, I've worked for every big client and industry, won some awards and made several lasting friendships. And here's what I've come to love about the creative process: Collaborating with intelligent, opinionated and borderline bizarre people. Bringing out the best in the team around me. Honing a message that resonates. And maybe, just maybe, delivering something that hasn't been done before.

- Nick Palmer