Sometimes you just get to have fun, by boldly going where no one has gone before.
Canada Post was celebrating the 50th anniversary of the original Star Trek series by releasing limited edition stamps and collectibles. They wanted to generate buzz. They wanted a campaign. And they wanted something special to take to fan conventions, where the real Trekkers would be found.
The insight was a perfect match. Who knows more about transporting than Canada Post? Our campaign led Star Trek fans to an experience that -- shockingly -- no one had delivered before: Seeing yourself get transported from the deck of the starship Enterprise to a planet's surface. We had a blast conceiving the idea and making it come to life. Canada Post sold a galaxy's worth of collectibles. And we transported thousands of fans, many of them from strange new worlds...