BMO surveyed their employees to test how much they knew about money. Surprise! It turned out that bank employees had the same knowledge gaps in budgeting, financial planning, debt and borrowing as the general public. It was time to boost their financial literacy so they could serve their customers better.
BMO came to us for an educational platform that would inspire changes in their employees’ behaviour. The idea for Let’s Start was born.
We built a digital ecosystem that included a website and a robust email program to keep employees engaged and motivated. We made it easy to use, simple to understand, always friendly and with rewards at every step of the way. Yes, financial literacy can actually be fun.
We caught our audience’s interest right away. People kept returning to the site, while the email open and click-through rates surpassed industry benchmarks. This internal success even spurred ongoing plans to open up Let's Start to BMO's customers.